With the recent addition of Twitter lists to the popular micro-blogging site, eConsultancy questions whether this move will make users more apt to use the site itself. In their recent blog post, eConsultancy states that the average user “isn’t active at all” on Twitter itself. With the popularity of TweetDeck and mobile phone Twitter apps, the majority of users prefer these outside methods to organize their tweets and followers. eConsultancy continues, “Facebook is currently leaving Twitter in the dust. It’s no surprise that the fledgling service can’t compete with Facebook’s established traffic, but if it is losing relevance, that is a big problem.”
With the addition of lists, Twitter has seen an increase in website traffic, and ‘twitter lists’ even appeared as a trending topic earlier this week. But what does this mean for the social networking site? I’m not surprised that it became a trending topic since lists were a great addition; however, I’m not convinced that they will persuade other users to switch from their apps to the site. TweetDeck still has increased functionality in showing you which tweets have already been read, creating automatic searches, and quick, easy re-tweets as well as replies. In my opinion, Twitter might be better off trying to acquire a popular app or at least forming a strong partnership, but only time will tell if their current strategy will catch on. Are you using Twitter lists? What other changes would you like to see from Twitter?
Tags: eConsultancy, Facebook, Lists, Social Networking, Twitter
