The video above has made quite an impression during its Super Bowl debut. However, this ad is just one in a series of Google Search Stories for their current “Search On” campaign. Below are more ongoing examples:
I’m pretty impressed with this tactic and seems to combat the Bing search campaign nicely. What do you think is eye-appealing or unattractive about these commercials? And do you think this strategy will help Google compete with the recent growth of Bing and Yahoo?
These ads all display a variety of search features that Google has utilized to increase efficiency but at the same time they are creating an emotional involvement with their viewers. Since a search engine is a pretty emotionless, methodical product, this is prety remarkable. I say, well done Google… this is yet another example of them portraying their dominance
FlipVideo has released a new campaign being featured in its latest commercials. And recently, celebrity videos have been incorporated as well including Andre Iguodala, Stephen Colbert, Tony Hawk, and Lenny Kravitz. This strategy reminds me a lot of Youtube and the philosophy that anyone can promote themselves online and be seen by the world. Flip has made traditional video recording seem effortless, simple, and fun! What do you think of this new promotion? Do you Flip?
Mashable recently featured ‘The Power Outlet of the Future’ with True Power’s new outlet containing built-in usb ports. Ever been on vacation and forgot your wall charger for your iPod? Well, with this new socket, you would be able to charge your electronics anywhere! It’s exciting to think of the possibilities that adding increased usb ports will bring, and to be honest, I’m surprised this hasn’t happened sooner. How many of you are interested in converting to this new invention?
Parents have busy lives these days and often have to leave their young children at the nursery during the day. Twoddler allows toddlers to communicate their presence and activities to their parents and to their friends. They use an enhanced activity center that is connected to the Internet and to other activity centers (using Zigbee). Playing basically means twittering and being connected with others, even if you don’t know how to talk yet.
What do you think about this latest invention? With social media’s immense presence, I am anticipating many more attempts at product integration; however, it is our job to separate the winners from the useless. The main use of this new toy is for children to ‘communicate’ with their parents while they are separated. In a time where daycares are equipped with video cameras for parents to watch their children at work, I see huge market potential for a toy that fosters further connectedness. On the contrary, I also see this as another step towards over-protective parenting. If this product reaches the market, how do you think it will affect, if at all, the current parent-child dynamics?
Despite Microsoftbacking out of their Windows 7sponsorship on Family Guy, they have released these clips on their official youtube page:
What do you think of the skits Family Guy writers came up with? The product placement seems a little to obvious to me, and not in a satirical 30 Rock way. But at the same time, you gotta love Stewie….
Check out Ikea’s video above which shows them using the Facebook picture tagging feature in a unique way. I think this is a very creative contest and love that they are using capabilities Facebook already provides in new promotion tactics! Do you know of any other companies who have done similar things with social media? And do you think this contest was overall successful?
Aol’s traffic statistics above show the downward trend in number of page views throughout the past year. The have recently prepared to split from Time Warner, added lowercase letters to their logo, and launched this new re-branding campaign:
With users increasingly switching to other internet providers and other search engines, Aol seems to be desperately rebuilding their brand. When the internet first became popular, Aol was arguably one of the most popular internet providers and it seems they have failed to keep up with the times. What do you think of their new campaign? Do you think comparing themselves artsy images, skateboarders, and back flips will help drive consumer acquisition, OR is this tactic too little too late?
